Joe has an extensive career in advertising, radio station general management and branding, and is also involved with radio and television syndication with Syndicated Solutions. The role of Heslet & Associates is more than acting just as sales and marketing consultants. It is their job to integrate into their client partner's management team. This includes creating brands as well as conceiving and implementing market and advertising campaigns. Their clients use them as their sales team for lead generation and actual sales. Their years of experience and expertise bring an outside perspective but at the same time, they function as an integral a part of their client's organization.